AMA with Luna Talkz

On the 14th of March, 2022 at 14:00 UTC, Decentralized Club had the honor of hosting Nisheta Sachdev from Luna Talkz, for an Ask-Me-Anything session on their Telegram page with a community of over 70,000 people. It was hosted by DC Admin, May.

The session was divided into three segments. Introductions were made in Segment 1, questions from the Twitter community were answered in Segment 2, and live questions from the community members in attendance were answered in Segment 3.

If you missed this event and would like to know what Luna Talkz is all about, you can find a recap of the interview here. Information here should be researched and should not be taken as investment or financial advice. Also note that slight edits have been made for clarity, and links in this recap lead to images, documents, or other media.

Segment 1 - Introduction

[May]

Hello, สวัสดี, 大家好, नमस्ते, Selamat!

It’s your favorite host, May! Here again for another session - this time with Luna 🥳

Today, we have a special guest from the Luna Team with us!

[Nisheta Sachdev]

Hello! How's it going?

[May]

She's no stranger to the Decentralized Club family! Welcoming Nisheta Sachdev of Luna PR 🥳

[Nisheta Sachdev]

Yes! Definitely not a stranger! Hahaha

Thank you for having me!

[May]

You're welcome to the Đecentralized Člub

Going good, going fine.

How's your day going?

It's a pleasure 🙂

[Nisheta Sachdev]

Going well, thanks!

[May]

Awesome!

For the sake of our community members just hearing about you for the first time, could you please tell us about you and what you do at Luna? 🥳

[Nisheta Sachdev]

Of course! My name is Nish, I'm the head of project management at Luna PR. I help market various crypto/NFT projects

We're a bit different from the AMAs you're used to - we don't have a token, we just have some really cool insight into projects and want to help them get the recognition they deserve!

[May]

Beautiful! 👏🏻👏🏻👏🏻

Looking forward to hearing more about Luna today!

[Nisheta Sachdev]

Excited to talk about it!

[May]

Can you tell us more about Luna? What is the ultimate mission?

[Nisheta Sachdev]

Sure! To sum it up, Luna PR is a PR and Marketing agency working solely with crypto, blockchain, and NFT projects. We've been in the space since 2017 and since then have worked with over 600 projects. Our verticals include: Marketing, Public Relations, Investor Relations, Branding, and Advisor

We vet the projects we work with through an extremely vigorous model where we look at the founders and team, the project, tokenomics, social media, smart contracts, use case, and community size

Our goal is to help projects with their marketing and increase awareness of the project. We want to change the space - as women in tech, we not only have to prove ourselves, but we want to change the stigma altogether. We also have such a strong passion for crypto and want to do the best we can to spread education!

https://t.me/decentralized_club/755055

[May]

#WomenInTech 🥳

Happy IWD in arrears to you. 🥳

[Nisheta Sachdev]

You too! ☺️

[May]

From experience, your agency is one of the best in the business!

Great work from you all!

[Nisheta Sachdev]

Thank you! We love working with you guys as well😉

[May]

🥳

What innovation is Luna PR bringing to the crypto market space that no PR firm has done before?

Everyone, please follow @lunatalkz 🥳

[Nisheta Sachdev]

Lovely questions! What we do is a bit different. We get some really cool projects with some really big news. For example, when SoftBank invested $92m into Sandbox, we put that out! (and we were able to buy into the project super early because of it) 😏

https://www.coindesk.com/business/2021/11/02/metaverse-startup-the-sandbox-closes-93m-series-b-led-by-softbank/

Outside of this, we also help projects get listed, and we’ve all seen what happens to the token price when a project gets listed! 😎😉

In terms of innovation - we’re changing the game! We know everyone deserves some insight and opportunity, we want to give that to the investors, not just to the media!

Why haven’t other marketing agencies given insights? Why aren’t there more signal groups of insider information where users can actually go to find valuable insight that might actually make them a good return on investment?

We're changing up the marketing game like no tomorrow! We want to share the love we have for crypto and really change up the game

https://t.me/decentralized_club/755064

[May]

This is truly impressive! 🥳

[Nisheta Sachdev]

Thank you!

[May]

Luna PR is a game-changer!

[Nisheta Sachdev]

That's what we aim to do! ❤️

[May]

Beyond marketing and PR, is Luna venturing into something else too?

[Nisheta Sachdev]

We're always expanding into several things!

I don’t want to say too much yet, but our Luna Talkz “signals” group is going to turn into something much much much bigger! 🤫

We’re expanding way past marketing:

1. We will host the first Crypto Polo Cup in Miami, an exclusive match with high-level invitation-only guests that will take place in April. We are planning to continue organizing these events worldwide 🤩

2. Luna Times: We have access to top stories and news; this is why we're creating Luna Times, our native publication and media outlet where you can read the top news of the industry, a new podcast, and this group is the start of a whole new aspect. 🤓

3. We also recently launched our VC: We are now strategic investors in several early-stage projects in blockchain, gaming, metaverse, and NFTs.

Glad to say we closed in January with a 4000% return on investment! 😎

[May]

Mind-blowing solutions 👏🏻👏🏻👏🏻

https://t.me/decentralized_club/755071

[Nisheta Sachdev]

We'll keep getting better! 💪🏼

[May]

Since you're expanding the company by venturing into other important sectors, are you expanding your team as well? :)

[Nisheta Sachdev]

Yes! We're constantly hiring! So if you know anyone looking for a role in marketing and crypto, you know where to go!

[May]

🥳

Can you tell us about your current team and your global reach?

[Nisheta Sachdev]

Of course! Our team is really cool, we all come from very different backgrounds and walks of life! Last year, we had a team of 6 people. Today we have a team of over 100 members spread across the world and we love every single one of our team members!

Here’s a quick rundown of some of our management members:

Nikita Sachdev: Entrepreneur and Tech Enthusiast from the US with a background in Chemistry, Environmental Science, and Business from the University of Texas and James Cook University. She has worked with over 75 emerging tech projects including Huobi, E-toro, Paxful, Nexo, and Zilliqa. Nikita speaks at conferences globally including at Oxford University, on topics related to Blockchain. Today she passionately runs Luna PR, driving innovative projects toward success.

Maral Nouri: Maral Nouri is a Canadian Armenian Executive Director and angel investor at Luna PR with a background in financial advisory, business, and hospitality. Maral has grown in the blockchain and crypto industry ever since 2019 and started off as a project manager at Luna PR in 2020.

Nisheta Sachdev (me): I’m the head of project management at Luna PR and principal investor at Luna VC. I have a background in marketing and international business and got into crypto in 2019. I’ve been with Luna PR since April 2020 and have been heavily involved with some of the biggest names in crypto. I love the industry, I love the hustle, and I love helping others get into crypto!

Yasmeen Ghalayini: As an MBA graduate with a degree in International Marketing from Coventry University in London, Yasmeen has a background in public relations and advertising, and is now the Head of Public Relations at Luna PR.

By being in the crypto space for the past 10 months, Yasmeen has gained more exposure in the space by catering to distinctive clients in the crypto industry.

We have recently opened an office in Miami as well and are now looking to expand into Singapore, and serve a completely global audience! We have really strong relationships with projects, influencers, and media across Asia, Europe, South and North America, and North Africa! Our clients are based in all continents (except Antarctica). 😂

Since crypto is a young industry, a global reach is the most suitable approach. It's limitless, it's decentralized, it's global, so we have to be global too!

[May]

It's perfect ☺️

A minute for the community to read

A team of strong women! 🥳

Congratulations on the expansion and many successes!

[Nisheta Sachdev]

Thank you so much!

[May]

I agree, crypto is global and a global approach is the best one! 🥳

My pleasure!

Do you have any major upcoming events? What is the roadmap for Luna in 2022?

[Nisheta Sachdev]

Ahh, there's so much!

We do! We have:

1. Crypto Polo Cup: April 9th in Miami. This is an exclusive event and the first of its kind! We’re going to be doing this across the world! Compared to our usual events, this is something completely different from anything we've ever done!

About Crypto Polo:

It's a world where the sport of Polo meets the Web3 revolution.

We'll be having celebrities, venture capitalists, investors, politicians, and media representatives in the most extravagant and inspiring social gathering this season.

Crypto Polo Cup will allow the brightest minds of both worlds to enjoy a one-of-a-kind experience.

Website: https://cryptopolocup.com/

If you know anyone keen on attending or sponsoring, send them my way!

We’re going to have an exclusive NFT After Party, we have major celebrities coming, and a lot of VIPs!

I mentioned the rest above, but to sum it up:

1. We opened an office in Miami, we're on the next in Singapore closer to Q4

2. We're setting up a media company

3. Setting up our very own conference

4. Growing our signals group into the biggest surprise

5. Luna VC - where we invest in projects

[May]

Wish I could attend the Polo event, haha!

Again, congratulations on everything you have achieved! Luna has a very bright future! 👏🏻👏🏻👏🏻

[Nisheta Sachdev]

You can! We'd love to have you there!

The tickets are available on Eventbrite: https://www.eventbrite.com/e/crypto-polo-cup-tickets-291117489247?aff=ebdssbdestsearch

[May]

🥳

This is good news!

Everyone, please follow @LunaTalkz

[Nisheta Sachdev]

It's amazing! We're all really hyped for it!

[May]

I can tell! :)

Let's now take some questions from our Twitter community

[Nisheta Sachdev]

My favorite!

Segment 2 - Twitter Questions

[May]

As clients, what services does Luna PR offer to clients? What makes Luna PR different from other digital marketing agencies? How will Luna PR provide branding, marketing, and strategic guidance to help your Client?

Twitter Username: @langitberwarna

[Nisheta Sachdev]

Thanks for these questions!

We offer five services at Luna PR

1. Marketing

2. PR

3. Branding

4. Investor Relations

5. Advisory

We’re not just a PR agency that publishes articles and PRs, but we’re also advisors - we work with the clients and not just for them, by creating tailored ecosystems for each project. With 75 clients on a monthly retainer across all crypto and blockchain verticals, this allows us to create strategic partnerships between clients - a type of service that traditional PR agencies cannot provide.

We tailor our marketing based on clients' needs, which allows us to tailor the strategy that best fits the project. We also love to have fun, which shows in the relationships we have with our community, with our team, and with the projects we work with! ☺️

[May]

And this is why I love Luna! 👏🏻

"Tailored services for every client!"

[Nisheta Sachdev]

You know it! ❤️

[May]

https://t.me/decentralized_club/755105

I read that you are a full-stack digital marketing agency and that you work with a multitude of project themes from NFT, GameFi, who make up your team, and how much experience do you have in these different themes?

Twitter Username: @romadel33

[Nisheta Sachdev]

So this is quite close to the question asked earlier, but I'll give you an overall look into the Luna team!

Our team is women-led and thoroughly multicultural. We’re actually from all walks of life, including the United States, Lebanon, Canada, Armenia, Iran, Italy, India, Palestine, Bulgaria, Venezuela, Ukraine, Argentina, South Africa, Philippines, Belarus, Ukraine, United Kingdom, etc. This allows us to understand and market all across the globe.

With more than 100 staff members at Luna, most of us are Gen Y and Gen Z - and the majority of us have been in crypto before 2019 and in 2020, when the pandemic hit, which is why we’re always up to date with marketing and emerging trends in the space.

Here's a look at our team on Women's Day 😍

https://t.me/decentralized_club/755108

[May]

Photoshopping myself in this beautiful picture 😂

[Nisheta Sachdev]

Hahaha! Take one with us next time!

[May]

Soon :)

Can you tell us about the upcoming Crypto Polo Cup that Luna will host? What is the objective behind hosting this?

Twitter Username: @static_current

[Nisheta Sachdev]

Yes! I've covered more of it in my other answers, but basically, we’ve been planning this event for the last 6 months! It’s an extremely exclusive event we’ve planned that mixes the world of crypto with the sport of polo! We’re hosting it on April 9th in Florida, but we’ll be doing this every few months around the world.

We have a few famous basketball players, musicians, politicians, and other A-list celebrities confirmed to come to this event! You can find out more at https://cryptopolocup.com/

The purpose behind this is to build our network and help our attendees network too! We love connecting people and love making friends, so it's a win-win for us and everyone coming!

[May]

Awesome! 👏🏻👏🏻👏🏻

Can you let us know about your prominent current clients and what made them choose Luna as their PR firm?

Twitter Username: @cradled_in

[Nisheta Sachdev]

Of course! We work with several high profile clients - We got CZ on the cover of Entrepreneur magazine: https://www.entrepreneur.com/article/420323

We have worked with Kadena, Huobi Global, Clover Finance, E-Toro, SUKU, and other major players in the space!

We offer services that are not found in other traditional marketing agencies. Our team is always out to find the latest trends (services) of what projects are looking for and what their “weak points” are and we try to find solutions to them. We work as CMOs for the projects, not just as PR partners.

And lastly, we take the time to really dive deep into each project!

And like I said, we love building connections and a strong community, so that's always the goal!

[May]

Whoooshhh! 👏🏻👏🏻👏🏻

[Nisheta Sachdev]

Aaaaand CZ even came into our office!

https://t.me/decentralized_club/755119

[May]

Your clientele is super impressive! I see popular names! Great work!

[Nisheta Sachdev]

Thank you! ❤️

[May]

Did you frame this picture because I would 😂

[Nisheta Sachdev]

Hahaha no, but we did frame his signature! 😂😂

[May]

Hahaha! Alas, there was a framing 😂

[Nisheta Sachdev]

😂😂😂 guilty!

[May]

https://t.me/decentralized_club/755126

Last Twitter question

What are the prominent advantages your firm brings that let's blockchain organizations reach their full potential?

Twitter Username: @cradled_in

[Nisheta Sachdev]

We offer some unique insight into markets and can recognize major trends in the space.

To sum it up, we know what works! We keep changing up our strategies and now, we’re using Luna Talkz as a means to spread the word even further and help everyone become successful in crypto! 🤑

We also think outside the box and go outside the conventional crypto marketing that other firms offer. We have this mentality that we can do anything, and trust me, we can!

If you know anyone looking for a job in marketing send them my way! We really want to grow our services and are always looking for the best!

[May]

Well-crafted questions, impressive answers, brilliant guest!

https://t.me/decentralized_club/755129

It's now time to hear what our live audience has to say about Luna!

[Nisheta Sachdev]

Woohoo!!!

[May]

In this 3rd segment, I will open the group for some seconds for the live community to shoot you some pressing questions.

Please pick five original questions to answer.

Try to ignore generic, vague, and copy-paste questions 😊

[Nisheta Sachdev]

Got it!

[May]

Everyone, please prepare your questions

Giving two minutes for this. Please type very relevant questions

How many clients would you wish to have by December 2022? 🥳

[Nisheta Sachdev]

We currently have 70 on a monthly retainer, hoping by December that number will grow to about 100-120!

[May]

Dear community, as a measure to deter bots and reward hunters, please include the phrase below in your questions so the guest can tell original questions apart!

Nisheta Sachdev is awesome and Luna will have 120 members by December 2022!

The group will be unmuted shortly.

---Chat was then opened for the live community to send in their questions---

Segment 3 - Live Questions

[May]

Dear guest, as a measure to deter bots and reward hunters, the phrase below has been included in questions so you can tell original questions apart!

Nisheta Sachdev is awesome and Luna will have 120 members by December 2022!

Please prioritize such questions 🙂

[Topind]

Nisheta Sachdev is awesome and Luna will have 120 members by December 2022!

How are you able to adapt to new changes as technology evolves so as rules of marketing change, how are you taking advantage of blockchain technology to support and bring good experiences to your clients?

[Nisheta Sachdev]

We absolutely love the transparency blockchain offers, and that's how we like to market our clients too! We look into the trends offered by the market, market conditions, and community, and we come up with strategies for each of them.

In terms of our own community, we use the power of crypto to spread wealth! With the opportunities crypto gives us, there's no reason to not be successful - all you need is the right entry!

[Broken Native]

Going through this AMA and I must say Luna Talkz is doing a breathtaking job.

However, where do you see yourself in 5-10 years to come. Do you have plans to venture into the no crypto space?

Nisheta Sachdev is awesome and Luna will have 120 members by December 2022!

[Nisheta Sachdev]

Thank you so much!

We are expanding in all aspects! This week we're also launching our NFT advisory!

The NFT Advisory is a consulting branch powered by Luna PR. The NFT Advisory works with experts, artists, and notable advisors in the space to come up with, produce, consult, and advise on all sorts of NFT projects that are in any phase of development.

We're expanding into all areas and we're here to stay in all things crypto. We moved from traditional to being only crypto, so it's a tough question!

[Itz Abhi]

Will you have another Crypto Polo Cup after the upcoming one? Do you have any plans for that?

Nisheta Sachdev is awesome and Luna will have 120 members by December 2022!

[Nisheta Sachdev]

Yes! we're going to be hosting one in Miami, Singapore, Dubai, and somewhere in Europe! This is going to be a quarterly thing for our team!

[Pepensando]

--- Besides Luna PR, there is also Luna VC for startup financing. Can you explain to us what Luna's selection process is like when they decide to finance a project? What are the requirements that must be met to apply to financing from Luna VC?

Nisheta Sachdev is awesome and Luna will have 120 members by December 2022!

[Nisheta Sachdev]

Definitely! We have a whole team for IR - Kristina (the head of IR) goes through a vigorous project!

we check:

1. Who is backing the project? Advisors, investors, etc.

2. Who is the team and what are their backgrounds

3. Is the company registered?

4. What's the use-case/problem the project is trying to solve? Is there a need?

5. Tokenomics

6. Audits

7. Roadmap

8. vesting period and ticket size

9. Price of the token at the price we get in and at launch

10. go-to-market strategies

There's a lot more, but this is the basics!

[Orina Emine]

Nisheta Sachdev is awesome and Luna will have 120 members by December 2022

Are there a few names on your project that have done very well and do you have a portfolio section on your website showing the project you have invested in and supported?

[Nisheta Sachdev]

We do on lunavc.io!

But as far as our personal investments, that's the reason we created Luna Talkz, so we can share the insider tips we get and help you all check the projects we're investing in!

That's 5! :)

[May]

Aaaaaaand it's a wrap! 🥳

Thank you for your very detailed answers, your patience with the session, and for the fun! It was an awesome session! 🥳

Any closing remarks for our community?

[Nisheta Sachdev]

Thank you for the AMA today! I really hope to connect with everyone who took part and help them with the hidden gems we come across! If you haven’t already, feel free to join our little community to stay up to date with our team, updates, client secrets, hidden gems, and other valuable insights! We also love to talk and have fun! :)

Feel free to join all our platforms and stay in touch! Especially Luna Talkz 😉

[May]

https://t.me/lunatalkz

Dear community, it's in your best interest to join LunaTalkz 🥳

Thank you Nisheta! You were amazing!

[Nisheta Sachdev]

Thank you too May! It's always a pleasure with you! ❤️

[May]

Our warm regards to the rest of the Luna Talkz team at the HQ working to make this project a success! 🥳

You all rock :)

[Nisheta Sachdev]

Thank you! Hope to see some of you in Dubai at the upcoming conferences!

[May]

Until next time everyone, do have a great day! 😊

https://t.me/decentralized_club/755323

[Nisheta Sachdev]

You too! ❤️

[May]

The AMA with Luna is now over

--

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